Marketing Techniques Enhance Closed Innovation to form Open Innovation
نویسندگان
چکیده
منابع مشابه
Open Innovation Marketing. A Case Study
Social networks and communities like facebook and myspace gain increasing importance in people’s everyday lives. Companies start to see these platforms as a chance for communicating to an attractive target group and deriving innovation ideas from this group. Yet, methods and tools to efficiently initiate and use open innovation projects in these environments are limited. This article explores o...
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ژورنال
عنوان ژورنال: Procedia Economics and Finance
سال: 2015
ISSN: 2212-5671
DOI: 10.1016/s2212-5671(15)01395-7